Birmingham’s Pure Dermatology & Aesthetics

Pure Dermatology and Aesthetics is located in Hoover, Alabama. Dr. Elizabeth Martin, Dr. Danette Bentley, Shelly Springer PA-C and Stacey Olivier, PA-C specialize in medical, surgical, pediatric and cosmetic dermatology, providing patients with superb comprehensive dermatologic care in a comfortable and professional environment. We enjoy taking the time to focus on each of our patient’s individual needs, treating our patients with the respect and concern that each deserves. The Pure Philosophy is to provide our patients with their very best experience in dermatologic care.

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Located in Hoover just off Highway 150 at 5346 Stadium Trace Parkway, patients find our office serene, tranquil and peaceful. With comfortable lobby seating, television entertainment, and the latest magazines at your fingertips, we strive to make our patients feel at home during visits with us. We also offer free internet Wi-Fi for our patients who wish to surf the web or catch up on email during their time in our office.

Each exam and treatment room has soft music to help ease any worry or tension patients may have during the visit. This calm environment is matched with the latest technology for patient care.

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news & specials

It's March Madness Time!

During the month of March, receive 20% off any SkinMedica product! 25% off for Pure Privilege members! Hurry, while supplies... get details

Voted Best Dermatology!

Did you hear?! Pure Dermatology & Aesthetics was voted "Best Dermatology" in Hoover by readers of Hoover's Magazine! Thank you so much for your support! We will keep working... get details

Dr. Martin Interviewed by Yahoo!

Did you know 98% of millennial women know skin cancer is deadly, yet they're still tanning?!  Yahoo interviewed Dr. Martin to hear what she had to... get details