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# Pure Dermatology & Aesthetics

Where you and your skin matter.

## Sitemaps

- [XML Sitemap](https://puredermalabama.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home](https://puredermalabama.com/) - Dermatologists in Hoover, Alabama specializing in medical, surgical, and cosmetic dermatology. Skin cancer, acne, psoriasis, eczema, hair loss, and much more!
- [Events at Pure Dermatology & Aesthetics](https://puredermalabama.com/events/) - At Pure Dermatology & Aesthetics, we love bringing our community together to learn, connect, and celebrate healthy, beautiful skin. Throughout the year, we host and sponsor exclusive events featuring skincare master classes, product launches, educational seminars, and special promotions. These gatherings are designed to inspire confidence, provide expert insights, and offer our guests an elevated
- [About Pure](https://puredermalabama.com/about/) - Our Office Located in Hoover just off Highway 150 at 5346 Stadium Trace Parkway, patients find our office serene, tranquil and peaceful. With comfortable lobby seating, television entertainment, and complimentary Wi-Fi, we strive to make our patients feel at home during visits with us. Each exam and treatment room has soft music to help ease
- [Patient Resources](https://puredermalabama.com/resources/) - Acne Acne: A Complete Patient Guide Doxycycline Isotretinoin Minocycline Oracea Retinol Sarecycline Tetracycline Eczema Dry Skin and Eczema Care Patch Testing Hives (Urticaria) What are Hives (Urticaria)? Molluscum What is Molluscum? Cantharone Liquid Nitrogen Treatment Psoriasis Psoriasis Phototherapy Photodynamic Therapy Photodynamic Therapy Photodynamic Therapy Aftercare Rosacea What is Rosacea? Candela Vbeam Perfecta Therapy Doxycycline Minocycline Oracea
- [Granuloma Annulare](https://puredermalabama.com/medical/granuloma-annulare/) - Granuloma annulare is a raised, bumpy, or ring shaped lesion. It is most common in children and young adults, though it can affect people of all ages. Women are more likely than men to develop granuloma annulare. Granuloma annulare can occur singly or in groups on the skin. Lesions may be pearly white, skin-colored, red,
- [Specials](https://puredermalabama.com/specials/) - At Pure Dermatology, we believe exceptional skincare should feel both personalized and accessible. Each month, we offer exclusive specials on some of our most popular aesthetic treatments and skincare services to help you look and feel your best year-round. From rejuvenating facials to advanced cosmetic treatments, our monthly offers are designed to deliver real results
- [Contact](https://puredermalabama.com/contact/) - Directions From Birmingham And Points North Take I-65 South to I-459 South. Merge onto I-459 South toward Tuscaloosa. Exit at Exit 10 (Highway 150, Hoover/Bessemer). At the bottom of the exit ramp, turn left onto Highway 150. At the third traffic light, turn right onto Stadium Trace Parkway. Then take the first left at the
- [New Patients](https://puredermalabama.com/new-patients/) - Make an Appointment Thank you for choosing Pure Dermatology & Aesthetics. To schedule an appointment: Call or text our office: 205.682.8022 Register Online to Save Time When you call for your appointment, we will ask for your email address. We will then email you a security code which will allow you to complete all your
- [Aesthetic Services at Pure Dermatology & Aesthetics](https://puredermalabama.com/aesthetics/) - At Pure Dermatology & Aesthetics, we offer a comprehensive range of aesthetic treatments designed to restore, refine, and maintain healthy, youthful skin. Our approach integrates medical expertise with advanced technology and evidence-based skincare to achieve results that are both natural and enduring. Dr. Elizabeth Martin provides physician-directed aesthetic procedures including Botox® for the treatment of
- [Surgical](https://puredermalabama.com/surgical/) - If you have skin cancer, we will help you decide what the best option is for treating your cancer. We have a dedicated surgical suite and are able to remove many cancers in our office. However, some cancers may require a referral to another surgeon. In this case, our office will facilitate the referral for
- [Medical](https://puredermalabama.com/medical/) - We know how important your skin health is to you, and the Pure Dermatology team looks forward to addressing all of your skin concerns. We take great pride in practicing medical dermatology and will work with you to treat the common as well as more exceptional conditions you may have. We pride ourselves on our
- [Our Team](https://puredermalabama.com/about/our-team/)
- [Contact Dermatitis](https://puredermalabama.com/medical/contact-dermatitis/) - Almost everyone gets contact dermatitis at least once in their lives. We get contact dermatitis when something that our skin touches causes a rash. Some rashes happen immediately, but most take time to appear. Rashes can be caused by an allergic reaction (allergic contact dermatitis) or can develop as a result of skin irritation. Allergic
- [Acne](https://puredermalabama.com/medical/acne/) - Acne is the most common skin condition in the United States, affecting about 40 to 50 million Americans at any one time. Most people who are affected by acne are teenagers and young adults. However, acne can develop at any age. Causes The development of acne is multifactorial, meaning that many processes lead to the
- [Lasers](https://puredermalabama.com/aesthetics/lasers/) - Vascular Lesions Our Candela V-Beam Perfecta Laser is the gold standard in treating vascular skin conditions and lesions of all kinds. The most advanced pulsed dye laser technology effectively reduces unwanted redness, spider veins, broken blood vessels, and birthmarks. Treatment with the V-Beam Perfecta is comfortable and safe. The redness and unwanted blood vessels caused
- [Lauren Robinson, MPAS, PA-C](https://puredermalabama.com/about/our-team/lauren-robinson/) - Board-Certified Physician Assistant Lauren Robinson, MPAS, PA-C, is a board-certified physician assistant specializing in medical and surgical dermatology. She joined Pure Dermatology & Aesthetics in 2018 after earning her Master of Science in Physician Assistant Studies from the University of Alabama at Birmingham (UAB). Lauren brings a patient-centered approach and a passion for individualized skin
- [Ross Hendricks, CRNP](https://puredermalabama.com/about/our-team/ross-hendricks/) - Certified Registered Nurse Practitioner Ross Hendricks, CRNP, provides patient-centered dermatologic care under the supervision of Dr. Martin. With over a decade of experience, Ross combines clinical expertise and compassion to help patients achieve healthier, more confident skin. Education & Certification Bachelor and Master of Science in Nursing, University of Alabama at Birmingham (UAB) Certified, American
- [Elizabeth S. Martin, MD, FAAD](https://puredermalabama.com/about/our-team/elizabeth-martin/) - Board-Certified Dermatologist & Founder Dr. Elizabeth Martin is a board-certified dermatologist and the founder of Pure Dermatology & Aesthetics in Hoover, Alabama. Known for her approachable style and dedication to excellence, she provides advanced medical, surgical, and cosmetic dermatologic care. Education & Training Bachelor of Science with Honors in Psychology, Vanderbilt University Doctor of Medicine,
- [Postoperative Information](https://puredermalabama.com/surgical/postoperative-information/) - Your surgical site should be kept dry and bandaged for 24 hours after the procedure. You may shower daily; however, do not get into pools, hot tubs, lakes, lakes, oceans, rivers, etc. until your site is completely healed, and any sutures are removed (usually 7-14 days). Wound Care Instructions Clean your surgical site one to
- [Preoperative Information](https://puredermalabama.com/surgical/preoperative-information/) - The main risks of any skin surgery are bleeding and infection. We will provide you with detailed instructions to help you minimize these risks at home. A scar is a natural and expected result of your surgery. It is also permanent. Please note that the final appearance of your scar is highly dependent on how
- [Liquid Nitrogen Aftercare](https://puredermalabama.com/surgical/liquid-nitrogen-aftercare/) - About Your Cryotherapy Treatment Your doctor treated a skin lesion with liquid nitrogen today. This is called cryotherapy and is used for numerous conditions, most commonly warts, actinic keratoses (precancerous lesions), and seborrheic keratoses (benign growths). Liquid nitrogen freezes the skin lesion and a small surrounding area in an attempt to destroy the unwanted skin.
- [Biopsy Wound Care Instructions](https://puredermalabama.com/surgical/biopsy-wound-care/) - Daily Wound Care With a soft cloth or gauze, soak the affected area for 5-10 minutes, 2 times a day, with vinegar water (mix 1 tbsp of white vinegar with 1 pint of warm water). After each soak, apply Vaseline petroleum jelly (not an antibiotic ointment such as Neosporin©) and bandage. Continue this until the
- [Moles](https://puredermalabama.com/medical/moles/) - Moles are extremely common. In fact, almost every adult has a least a few moles. People with light skin tend to have more moles, sometimes 40 or more. Most moles appear during the first 20 years of life, though some may not form until later. Sun exposure increases, and sometimes darkens, moles. During the teen
- [Skin Cancer](https://puredermalabama.com/medical/skin-cancer/) - Skin cancer is the most common cancer, with about 1 in every 5 Americans developing it in their lifetime. If caught early, skin cancer is highly treatable. Skin Cancer Risks We know that ultraviolet light plays a role in developing most skin cancers. For this reason, it is extremely important to practice sun protective measures.
- [Tinea Versicolor](https://puredermalabama.com/medical/tinea-versicolor/) - Tinea versicolor is a common skin condition that is caused by an overgrowth of the yeast that lives on everyone’s skin. It is considered to be a fungal infection because yeast is a type of fungus. Unlike other fungal infections, tinea versicolor is not contagious. The first sign of tinea versicolor is usually small, light-colored
- [Nail Fungus](https://puredermalabama.com/medical/nail-fungus/) - Nail fungus is a common skin condition and can affect both fingernails and toenails. It is an easy infection to contract and is easily spread. If you have a fungal infection on one of your nails, it can spread to one or more of your nails. Symptoms Nail fungal infections have multiple symptoms. You may
- [Dry Skin](https://puredermalabama.com/medical/dry-skin/) - Dry skin is a common condition that can can occur at all ages. It can cause rough, scaly, or flaking skin; itching; and even cracks in the skin, which may bleed if severe. Sometimes people need a dermatologist’s help to get relief from dry skin. Extremely dry skin can be a warning sign of a
- [Patch Testing](https://puredermalabama.com/medical/patch-testing/) - Some people develop rashes because they are allergic to certain chemicals they come into contact with in their everyday life. This is called allergic contact dermatitis. People can be allergic to a variety of chemicals, additives, fragrances, and preservatives found in everyday products. Even if a patient has been using the same products for years,
- [Botox](https://puredermalabama.com/aesthetics/botox/) - Say goodbye to unsightly frown lines and crow’s feet with Botox Cosmetic injections. This procedure is relatively painless, safe, and requires no downtime. With precise injection techniques, we will help you appear more relaxed, more pleasant, and well-rested. *To learn more about Botox, please visit botoxcosmetic.com. How it Works Wrinkles result from a combination of
- [Vitiligo](https://puredermalabama.com/medical/vitiligo/) - Vitiligo is a condition that causes the skin to lose its pigmentation or color. Some people only develop a few spots that may lighten or turn completely white. Others might experience a widespread loss of color. Vitiligo usually affects the skin, but it can develop anywhere we have pigment. Patches of hair can turn white.
- [Hair Loss](https://puredermalabama.com/medical/hair-loss/) - In a typical hair growth pattern, about 10% of your hair will be in a resting (telogen) state. At the end of this phase, which last two to three months, the hair falls out. When you shed hair, a a new hair grows from the same hair follicle. It is normal to lose 50 to
- [Urticaria (Hives)](https://puredermalabama.com/medical/hives/) - Urticaria, or hives, are raised, itchy red welts that can appear on any part of the skin. Hives vary in size and can be as small as a pen tip or as large as a dinner plate. They may even connect to form larger welts. When large welts occur deeper under the skin, the medical
- [Molluscum](https://puredermalabama.com/medical/molluscum/) - Molluscum contagiosum is a common skin disease that is caused by a virus. It appears as small, pink or flesh-colored bumps on the skin. The bumps have a dimple in the center that may or may not be filled with a thick, white substance. Though molluscum bumps are painless, some of the bumps may be
- [Seborrheic Keratoses (SKs)](https://puredermalabama.com/medical/seborrheic-keratoses-sks/) - Seborrheic keratoses (SKs) are common, benign skin growths that can occur anywhere on the skin. They most often form on the chest, back, scalp, face, and neck. They do not form on the palms of the hands or soles of the feet. While anyone can develop an SK, they are typically associated with old age.
- [Warts](https://puredermalabama.com/medical/warts/) - Warts are benign skin growths that are caused when the human papillomavirus (HPV) infects skin cells. You are more likely to get one of these viruses if you cut or damage your skin in some way. Warts are contagious and can be spread by contact with the wart or something that touched the wart. Types
- [Eczema](https://puredermalabama.com/medical/eczema/) - Eczema is a common skin condition that often appears as a red, scaly, itchy rash, and can occur on many different parts of the body. Types of Eczema There are several different types of eczema. Atopic Dermatitis Atopic dermatitis is the most common type of eczema and is often described as “the itch that rashes.”
- [Psoriasis](https://puredermalabama.com/medical/psoriasis/) - Psoriasis is a chronic disease that affects approximately 2% of the population. Typically, new skin cells form over the course of few weeks. In people affected by psoriasis, skin cells form rapidly over a few days. The body does not shed this skin, so it builds up into raised pink plaques with silver-white scales. Types
- [Rosacea](https://puredermalabama.com/medical/rosacea/) - Rosacea is a common skin condition, affecting approximately 10% of the population. It typically affects fair-skinned adults, but it can affect all age ranges and skin types. Symptoms Rosacea often begins as a redness in the nose and cheeks. However, this redness can spread, extending to the forehead and chin, as well as beyond the
- [Privacy Policy](https://puredermalabama.com/privacy-policy/) - Last updated: May 19, 2023 This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service,