There are many reasons people prefer to shop online. Why get dressed and put on makeup to go to the store when you can browse and purchase online? The only downside is the risk that comes along with shopping online–you never know what you’re going to get. When it comes to shoes or home goods, the risk is manageable. However, when it comes to skincare, taking a risk could be detrimental. This is why we established Pure Apothecary, our in-house retail space. Here are some reasons you should choose to shop in-store instead of online:

1. We carry high-quality products

We carry a variety of hand-picked products in our Pure Apothecary to address all your skincare needs. Our experienced physicians have conducted extensive research and have witnessed the results of these specific products. We’re always adding the most advanced skincare products to offer our patients the latest and best in skincare technology. A search engine will show you tons of products with claims that they’re the best–we know for sure which ones actually are.

2. We’ll help you find the right product

It’s hard to know what type of skincare products you need if you don’t know your accurate skin type. Our trained professionals at Pure Apothecary will assist you in determining exactly what your skin needs to look and feel healthy. You won’t experience the same type of face-to-face consultation online.

3. You’ll save time and money.

The worst part about ordering online is the trial and error, which can waste your time and money. When you order a product online, you have to wait for it to come in and then you have to wait to see if it actually works. At Pure Apothecary, we work with you to pick out the products that we believe will give you the outcome you desire. If the product you purchase does not meet your expectations, you can bring it back for a full refund and try something new. We also provide small complimentary samples for you to test drive.

4. Your skin is at stake.

Don’t take the risk of buying online. According to the International Chamber of Commerce, each year $250 billion is lost to counterfeit products and this loss is expected to increase in the future. Pharmaceuticals and personal care items ranked in the top five counterfeited items seized by U.S. customs (1). The products you’re buying online could be faulty, expired, or contain toxic and harmful ingredients. There’s nothing worse than feeling uncomfortable in your own skin. Our goal is to make our clients feel confident in their purchase and confident in their own skin.

Please come visit Pure Apothecary and let us design a skin care regimen specifically for you. No appointment is necessary and we would love to help you love your skin! We are open Monday-Thursday, 7:00 AM – 4:00 PM and Friday 8:00 – 11:00 AM. To browse a list of our products, visit our website at www.puredermalabama.com/pure-apothecary.